How important is the Internet in today's real estate search for properties?
The current NAR statistics say that 92% of all buyers begin their search on the Internet. 50% of all home searches use a mobile device.The total mobile property searches exceeded total PC property searches.
Timing is crucial for agent response. Many clients are communicating solely through text messages. The highest response rate in fact from the consumer is through text messages. Additionally handwritten note cards have a surprisingly high rate of response. As agents, we are learning new skills to understand how to communicate via text message. We are trying to figure out exactly what the consumer wants from us. Are they just searching for general information or are they really serious buyers or sellers. Our job is to give quality service, keep an open mind and help wherever we can.
* It's not uncommon for today's consumer to be browsing the internet on more than one device throughout the day. The photo shows my nephew heading off to work at the Met on typical day with his iPad, smart phone etc.
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