Sheila Sabine - C'est le buzz - November 2017
Here is the latest scoop on the luxury market in the bay area...
What does the term luxury really mean?
Luxury means more authenticity, not arrogance and status. They are interested in quality of life and wellness. They also want to enhance relationships with their families. They are less interested in driving Bentleys and SUVs and are more interested in attending events, like Burning Man.
What are the home trends?
Staging is very important to the millennials as they are a graphic generation with first impressions being very important. They want to feel a unique and personal experience in the home. They like to hear stories about the house that are heartfelt and personal. Social media including Facebook Instagram are becoming more and more popular as the primary form of communication.
What do Buyers want?
Buyers want to downsize .They don’t want swimming pools. They want an open floor plan and move in ready homes. Their home is the place where they can dwell and renew.
Realtors are becoming more and more lifestyle advisers and community experts. Buyers expect constant availability 24/7 and rapid response -these are the new norms in the agent client relationship. Knowledge is power and these clients know as much if not more than the agents. There are shifts in which social media is the driving force in making decisions and companies like Amazon is the driving force in service experience.
San Francisco is losing steam due to traffic, high prices difficulty in getting building permits and high visibility of homeless people. I am cautiously optimist through 2020 - the inventory is low and the properties under 2 million are moving very fast. The East Bay is the place where you get more bang for your money and it is a Goldmine.
Notes from Luxury Portfolio seminar 10/31/17
What does the term luxury really mean?
It is not about money. The new definition is about freedom and being off the grid. People are tired of being tethered to their phones and computers.
Luxury means more authenticity, not arrogance and status. They are interested in quality of life and wellness. They also want to enhance relationships with their families. They are less interested in driving Bentleys and SUVs and are more interested in attending events, like Burning Man.
What are the home trends?
Staging is very important to the millennials as they are a graphic generation with first impressions being very important. They want to feel a unique and personal experience in the home. They like to hear stories about the house that are heartfelt and personal. Social media including Facebook Instagram are becoming more and more popular as the primary form of communication.
What do Buyers want?
Buyers want to downsize .They don’t want swimming pools. They want an open floor plan and move in ready homes. Their home is the place where they can dwell and renew.
Realtors are becoming more and more lifestyle advisers and community experts. Buyers expect constant availability 24/7 and rapid response -these are the new norms in the agent client relationship. Knowledge is power and these clients know as much if not more than the agents. There are shifts in which social media is the driving force in making decisions and companies like Amazon is the driving force in service experience.
What is the future of the bay area market?
San Francisco is losing steam due to traffic, high prices difficulty in getting building permits and high visibility of homeless people. I am cautiously optimist through 2020 - the inventory is low and the properties under 2 million are moving very fast. The East Bay is the place where you get more bang for your money and it is a Goldmine.
Notes from Luxury Portfolio seminar 10/31/17
Sheila Sabine is a business woman, multi-dimensional artist, and Senior Sales Associate at The Grubb Company.
ssabine@grubbco.com
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